the person behind

This brief was to create a campaign to support a cause and highlight its purpose: motivating and inspiring people in a relevant way and making a lasting impact. “The Person Behind” hopes to change attitudes towards refugees and immigrants through the medium of conversation. Attempting to eliminate peoples’ fears and prejudice through relatable quotes that can be scratched away to reveal the person behind it. This encourages people to judge on personality, not aesthetics, culture or religion. The campaign will also help local councils facilitate meet-ups to allow people a chance to sit down and talk to someone who they may never have crossed paths with before.

There’s a person behind the statistics,

get to know them.

The entire campaign is based around the concept of getting to know someone through their words rather than just judging what you see on the surface.

Every step of the campaign is interactive and engaging to really ensure that the audience are moved by it and taking part. It’s about having a conversation with someone without even meeting them.

The posters that are placed around cities have trump cards attached to them that encourage the public to take with them and scratch the panel away to reveal the quote’s author, hopefully surprising them and allowing them to question their initial judgements.

These will also act as an invitation to meet-ups facilitated by local councils or organisations which will give people that chance to sit down with someone they may never have crossed path with and have a conversation with. Like speed-dating but for friendships and eye-opening conversations.

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