During my research, I found that Gen-Z are perceived as one of the most creative generations. Many are already engaged in a creative activity and do it courageously. But there are many who may want to be more creative in their activities, but are put off by the drive for perfection that they see online.
They are also the most politically active generation and have a real want for equality no matter who you are.
They are also the most politically active generation and have a real want for equality no matter who you are.
In terms of why they are unsure of Instagram, I found that many younger creators’ complaints about the platform is that your work and your profile need to be perfect and curated, putting many of them off.
This research gave clear direction to my campaign which looks to change these negative perceptions by re-engaging and empowering the “creators of tomorrow”.
This research gave clear direction to my campaign which looks to change these negative perceptions by re-engaging and empowering the “creators of tomorrow”.
The campaign itself will involve repurposing under-utilized sites close to popular location within big cities—botanical gardens, art galleries, bakeries etc. to run pop-up creative workshops.
It will involve influencers or specialists from all creative fields to run free talks and demonstrations for people who may have had an interest in trying something new.
The first part of the campaign will be teased with social media posts, posters and covered-up windows to spark interests and then the dates and locations will be posted on social media.
UNLEASH YOUR NOISE!
A campaign that encourages the audience to “unleash their noise” no matter their creative medium. It is lead by a forceful call to action visually demonstrated through bright colours and upper-case lettering. A graffiti style font counter-balances an arrangement of neatly placed objects giving it a feeling of defiance and protest against perfection.
Social media posts will be posted with the #UNLEASHTHENOISE tag to spread the word.
These will be posted to the Instagram feed and given to influencers and specialists, a long with a promotional box filled with branded gifts, to share as a challenge to their followers with the aim that their followers will post their work with the hashtag. In this way, a chain of users will be encouraged to unleash their noise.
