acdc

I was asked to create a complete brand identity for ACDC, a community led arts, crafts and design centre located in the southside of Glasgow. The brand had to be modern, energetic, forward-thinking but most of all, accessible to all. Living in the Southside of Glasgow myself, the first thing was the idea of community and accessibility. The area is so diverse in culture and age that it had to be a brand that pretty much everyone and anyone would feel comfortable visiting. Another important element to consider was that the centre operates through funds collected via workshops and working spaces so engagement was a massive factor.

Add your mark to the southside.

Using the tagline “Add your mark to the southside”, I let that guide my decisions in regards to colour, typography and overall tone of voice. The visual language is exciting, it’s bold, it’s unmissable, it’s fun. Most of all it’s welcoming.

The tone of voice for the brand is very conversational and inviting. This tone is applied across all outputs for the brand. No matter what the context, the language is friendly and encouraging, funny at times, like a friend that always makes you feel good when you go to visit them.

This is also reinforced by the colours used throughout and the bold yet playful sans serif typeface.

Animations

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